Panasonic Homes Global > Our Business

Business Areas

Panasonic Homes operates a variety of businesses focused on people's lives, including sustainable urban development and land utilization that brings owners' visions to life, and services such as renovation, brokerage, purchase and resale, and rental housing management to maintain the value of high-quality existing homes, as well as overseas operations leveraging the technologies and expertise gained from these businesses.

As a partner who supports the daily lives of everyone and is trusted by all those we work with, we strive to create comfortable living environments and help achieve a sustainable society.

Custom-built Detached House Business

Custom-built Detached House Business

Our robust steel-frame structure combines strength and comfort, supporting structures from single-story homes to nine-story buildings. Against the backdrop of today’s rapidly changing social and natural environment, we respond to diverse lifestyles, including IoT-enabled homes, multi-generational homes, and resilient homes for the “new normal” that balance disaster resilience and a safe air environment.Furthermore, we offer a unique program called "Earthquake Secure Warranty System" under which we will restore your home to its original condition in the event of a collapse caused by an earthquake, ensuring that you and your family can live in a safe and secure home for many years to come.

Asset Utilization Business

Asset Utilization Business

We propose to landowners a wide variety of land utilization plans to meet the needs of the time and region, including rental housing, lodging accommodation, as well as medical and nursing care facilities, in which we have years of experience. In doing so, we hope that the owners can have a sense of pride in their buildings that remain beloved by both people and the neighborhood for years to come. We provide comprehensive support, from building management and operations to business management assistance, with a focus on maintaining asset value over the long term.

Urban and Residential Development Businesses

Urban and Residential Development Businesses

Aiming to create a better society, we have promoted high-quality urban development projects nationwide, focusing on three pillars of the business: ready-built detached houses, condominiums, and mixed-use development. Furthermore, we propose different strategies relating to corporate real estate (CRE) and public real estate (PRE) to corporations and local governments, respectively, with the aim of unlocking the potential value of their real property and creating new value leading to solutions to social problems or higher profits.

Existing Residential Stock Business

Existing Residential Stock Business

In view of the fact that the housing renovation market is stable while the construction of newly-built housing has tended to decrease in Japan, and in order to respond to the housing policy of the Ministry of Land, Infrastructure, Transport and Tourism, “Creation and promotion of good-quality housing stock,” we established the Stock Division in April 2020. We strive to expand our business through creative synergies among our group companies, Panasonic Home Renovation Co., Ltd., Panasonic Homes Real Estate Co., Ltd., and Panasonic Homes Rent Support Co., Ltd., with the ultimate goal of building lifelong relationships with our customers.

Overseas Business

Overseas Business

Since our entry into the Taiwanese housing market in 2010, we have accumulated experience in interior design work and construction work. We are now expanding our business to full-fledged urban development projects in cooperation with local developers. We offer Japanese-quality housing tailored to regional climates and lifestyles. Panasonic’s QAFL (Quality Air for Life) technology and WPC (Wall Pre-cast Concrete) construction method for the ASEAN region provide comfortable houses with stable quality. By leveraging these strengths, we differentiate ourselves from local companies.


Panasonic Homes is a group company of Prime Life Technologies Co., Ltd.*, which was established by Panasonic Holdings and Toyota Motor Corporation with the aim of creating future-oriented cities.

*This linked website is available in Japanese.