Our Businesses in Japan

We propose creative ideas, such as Kajiraku® ( “easing housework” ) and Sakiyomi Sekkei® ( “design compatible with future changes” ) to help customers lead an easy and flexible life, making full use of our unique steel-framed structure, applicable to structures ranging from single-story houses to nine-story buildings, and our pursuit of comfortable living spaces as the housing company of Panasonic. Responding to the various lifestyles of our customers, we propose different types of houses, such as IoT houses, housing for two generations, and houses for families with small children. We also offer a long term (60-year) warranty designed with the aim of minimizing maintenance costs. Our houses will protect residents’ lives and daily living, and provide a sense of security for a long time.

We propose to landowners a wide variety of land utilization plans to meet the needs of the time and region, from rental housing to lodging, and medical and nursing care facilities, in which we have years of experience. In doing so, we hope that the owners can have a sense of pride in their buildings loved by people as part of their neighborhood. We will provide the owners with various kinds of support, including building management and operation, as well as administration of facilities, to help them continue operating their business in the future while maintaining the value of their assets.

In order to create a better society, we have promoted high-quality town development projects nationwide, focusing on the three pillars of the business: ready-built detached houses, condominiums, and integrated mix-used development. Meanwhile, we propose different strategies relating to corporate real estate (CRE) and public real estate (PRE) to corporations and local governments, respectively, with the aim of unlocking the potential value of their real property and creating new value leading to the social problems solution or higher profits.